I’ve just read about this on the BBC website and I think it is an excellent idea and should be widely adopted. It is a simple and efficient method of identifying who to call in the case of an emergency.
A campaign encouraging people to store personal details on their mobile phones to help identify victims of accidents and disasters has taken off since the bomb attacks in London.
Users are being urged to enter a number in their phone’s memory under the heading ICE — In Case of Emergency.
Paramedics or police would then be able to use it to contact a relative.
The idea is the brainchild of East Anglian Ambulance Service paramedic Bob Brotchie and was launched in May.
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